How did this play out with an audience comprised of 70% meat eaters? Did this impact food revenue onsite, and what was the audience reaction post-festival? Most of all, did the important conversations happen, and what impact did this have on festivalgoers when they returned home? In this article we tell the journey from start to end, and reveal all the facts in an effort to share the surprising benefits of being meat and fish free.Īt Shambala, we have always endeavoured to find ways to reduce the environmental impact of our festival. Shambala Festival went meat and fish free in 2016 – a bold move designed to provoke conversation about how our diets shape the world we live in and our future. He lives in Bristol with his wife and two children and isn’t prepared to take a risk on their future by not taking action on climate change wherever he can. Chris is also the Associate for Festivals and Events with Julie’s Bicycle. A regular speaker at events, sustainability consultant, occasional lecturer and campaigner, Chris has practical knowledge of how to implement initiatives on the ground. He co-founded and chairs Powerful Thinking, the UK festival industry forum on sustainable energy. Chris Johnson is co-founder of Shambala Festival, a Director of Kambe Events, and has managed over 50 festivals over nearly two decades.
